When Kimberly Bronson graduated from Brigham Young University, she could never have imagined she would one day be the owner of a successful talent agency.
A decade later, she ventured into the film industry, but soon discovered a passion for helping actors, performers and models to find their place in the entertainment world.
“I started working at a performing arts institute in Utah with 500 students, and I loved it. I realized I was reinventing the wheel trying to represent these talented children and then I thought, ‘There has to be a talent agent around who is already connected with the industry that could help,’” Kimberly said.
She met talented industry professionals and it only went up from there. Shortly after she made connections, she was approached by one company asking if she was interested in purchasing their agency. “I jumped at the opportunity and have never looked back,” she said.
Kimberly has been representing talent in Idaho & Utah for over two decades now. With some of her talent performing in New York, L.A., and around the world.
Now as the owner of Elite Events & Elite Talent and Modeling Agency, she describes herself as the ‘CEO of fun.’
Elite Events & Elite Talent and Modeling Agency began as a boutique talent agency in Idaho Falls 24 years ago, and has become the largest agency in Eastern Idaho. And while the agency still does a lot of casting and talent bookings in the area, Kimberly has found another passion in event planning.
On her first go at planning an event many years ago, she was confident and eager to create something that people would remember for years to come. A client of hers at the time introduced her to his client, who asked her if she could produce the Idaho Hometown Hero gala. “I remember thinking, ‘Sure, I can do that,’” she said. “And then I thought, ‘Oh, this is amazing. This is what I am good at.’”
Kimberly’s detail-oriented and artistic mind is what set her events apart from others. “You’re going to come to a Kimberly Bronson Elite event and say, ‘Now that was an experience,’” she said. “My background in film has taught me how to create a vision with an execution style that creates a memorable experience for everyone involved.”
The events and expos she coordinates range from concerts to open houses, galas, fundraisers, charity balls, tournaments, weddings, private events and beyond.
“I don’t think there’s anything I haven’t done,” she said. “Once we flew a band out from Pakistan. Threw a huge private party for about 100 people in a backyard because that’s what my clients wanted. It entailed major coordination from managers, sound ordinances, security, staging, audio visual, catering, seating, and how to pull enough electricity from a home to power a full-blown concert.”
Kimberly is the face behind hundreds of events and many community events, including the annual Heart Ball and the Home & Garden Expo held at the Mountain America Center in April every year. She has been organizing the Home & Garden Show since 2015 and has become a highlight in the community.
As the face behind these big events, she has her work cut out for her between venue selection, vendor coordination, budget management and overseeing every detail of the event, but she does so in a way that appears seamless.
“For a few hours, I help people escape their everyday lives and to have an experience that elevates them,” she said. “Connections are made, memories are created, community gathers for a united cause and then synergy happens, and it's just pure bliss.”
Despite her undeniable talent, she gives credit to her family for her success. “My success comes from a community that has allowed me to be creative and an artist,” she said. “But for my number one success, hands down, it’s my family.”